Custom apps · AI tools · Micro websites

Profit from problem solving.

Spreadsheets, WhatsApp groups and software that doesn't fit are costing you time and money. We build the apps, AI tools and websites that fix them, live in weeks.

A chimpanzee in a tailored suit with a single wing, beside an Art Deco skyscraper drawing and the line: nothing exists solely in black and white, there's always a touch of grey.
Necessity is the mother of invention.
Brand work for
UnileverP&GBeiersdorfSABMondelēzCoca-ColaCampariiKhokha

Why us

We build our way out of the same mess.

Black White & Grey started in our own workshop, building the tools we needed to run it. Now we build them for car restorers, car washes, dance schools and more.

4Apps live
WeeksNot months, to launch
15 yrsBrand and craft
A mechanic's hand holding a phone showing the Under the Paint build diary, with a primer-grey roadster on dollies behind.

Build diary for car restorations

Under the Paint

The problem
Restorations run for years. Progress, costs and photos end up scattered across phones, chats and a drawer full of receipts.
What we built
Every entry, photo, hour and rand of a build in one timeline, from the day the deposit was paid. Owners keep a garage of projects and can share a public build page people follow.

Swipe to see the next app →

Live dashboards

One screen for the numbers that run the business.

Sales, stock, campaigns, cash and pipeline pulled automatically from the tools a business already uses, so leadership stops waiting for the Monday spreadsheet.

The plan

Three steps. No six-month project.

1

Tell us what's slowing you down

A free 30-minute session. We find the one problem that costs you the most.

2

Tap through a working prototype

On your own phone, with your own words, in about a week.

3

Go live in weeks

Your team gets trained, you own what we built, and we stay on to improve it.

What we build

The right tool for the job.

Custom apps & dashboards

Quoting, bookings, job tracking and live numbers, built around your process.

AI that does the admin

Instant replies to leads, drafted quotes and follow-ups, content in your voice.

Micro websites

A sharp site or ad landing page, live in days at a fixed price.

Brand that earns trust

Positioning, identity and launch, so what you build looks worth paying for.

Keep going as you are

  • Late nights catching up on admin
  • Leads lost to whoever replies first
  • Paying for software nobody opens

With the right tools

  • Every lead answered in minutes
  • Jobs, quotes and numbers in one place
  • Time back to grow the business

Every business problem has an innovation-shaped answer.

Not ready to talk yet?

Free checklist: 5 jobs AI can take off your desk this month.

Plain language, a five-minute read, and you can start one this week.

Get the free checklist

Brand development

Brands we've built.

La Vierge Wines wordmark
La ViergeWines
Storyteller Collection logo for La Vierge Wines
StorytellerWines
GIDA Distribution logo with a leaf in the lettering
GIDADistribution
The 1 That Got Away Awards logo, with a fish standing in for the word one
The 1 That Got AwayAwards
InsideOut Joinery mark: an ant built from hand tools and a hex nut
InsideOutJoinery
ARIS aviation management software logo
ARISAviation management software
Lorialla band wordmark
LoriallaBand, USA
Carne Vino Restaurant mark: a horned head
Carne VinoRestaurant

Swipe to see more →

Book a free session

Tell us what's slowing you down.

We reply within one working day. If a tool can't fix it, we'll tell you.

Call or WhatsApp+27 76 114 2707WhatsApp usCall
Based in South Africa · working worldwideSAST (GMT+2)
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